Privacy Policy
Last updated: December 1, 2025
Policy Introduction
Identity Magnets™ (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, and safeguard your information when you visit identitymagnets.com and use our services.
Information We Collect
Information You Provide Directly
We may collect personal information you choose to provide, including:
Name and email address (when you take a quiz, subscribe, or book a call)
Phone number (if provided during call booking)
Company name and industry (optional)
Quiz responses and behavioral data used to generate personalized results
Communication preferences
Information Collected Automatically
When you visit our site, we may automatically collect:
Browser type and version
Operating system
IP address
Pages visited and time spent on the site
Referring website
Cookies and similar tracking technologies
How We Use Your Information
We use the information we collect to:
Provide and operate our services
Deliver personalized quiz results and follow-up communications
Process transactions and send transactional messages
Send marketing communications (only where permitted or consented to)
Improve our website, quizzes, and services
Respond to inquiries and provide support
Analyze usage patterns and optimize user experience
Comply with legal and regulatory obligations
Data Sharing & Disclosure
We do not sell, trade, or rent your personal information. We may share information only in the following limited circumstances:
Service Providers: Trusted third-party tools that help us operate our business (such as email platforms, CRM systems, analytics tools, and payment processors), under confidentiality and data-processing agreements
Legal Requirements: When required by law, regulation, or legal process
We may share aggregated or anonymized data that does not identify individuals.
Cookies & Tracking Technologies
We use cookies to improve site functionality and understand how visitors interact with our site. You can choose to disable cookies through your browser settings. Please note that some parts of the site may not function properly if cookies are disabled.
Your Rights
Regardless of your location, you have the right to:
Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete data
Deletion: Request deletion of your personal information
Opt-Out: Unsubscribe from marketing communications at any time
Data Portability: Request a copy of your data in a portable format
Withdraw Consent: Withdraw consent where processing is based on consent
To exercise these rights, please contact us via our Contact page.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Data Security
We use appropriate technical and organizational safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
International Data Processing
Our services may involve processing data using tools and service providers located in different countries. Where this occurs, we take reasonable steps to ensure appropriate data protection safeguards are in place.
Third-Party Tools We Use
We may process data using the following tools:
Website & CRM: Systeme.io
Analytics: Google Analytics
Quiz & development platforms: ScoreApp, Typeform, Replit, Lovable, Bolt, Floot
Each provider maintains its own privacy and security practices.
Children’s Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have done so, please contact us and we will take appropriate action.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will:
Post the updated version on this page
Update the “Last Updated” date
Notify users by email if changes are material
Your Acceptance of These Terms
By using our site, you agree to this Privacy Policy. Continued use of the site following updates constitutes acceptance of those changes.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us through our Contact page.