For service businesses spending serious cash on paid media...
Make Every Ad Dollar Deliver
More ROAS
Right now, your ad budget is buying regret, not ROAS. Our quiz funnel system flips that by qualifying leads before they ever hit your pipeline
For service businesses spending serious cash on paid media...
Make Every Ad Dollar Deliver
More ROAS
Right now, your ad budget is buying regret, not ROAS. Our quiz funnel system flips that by qualifying leads before they ever hit your pipeline
What's Killing Your ROAS?
Running paid ads but struggling to close leads? The What's Eating My ROAS Quiz is a free 3-minute quiz that pinpoints the leak chewing through your ad spend and shows you how to fix it before sales and scale take the hit
Sounds familiar?
The Big Problem with Paid Media
Most service businesses spend oodles of cash on ads. Leads do come in. And some business does get done. But at the end of the month, the numbers just don't make sense.
That's because paid ads bring everyone through the door. And only a tiny fraction of these are right-fit clients for you. The others ghost after the call, ask for discounts, or were never serious to begin with.
Every month, you are losing money on ads. Losing money on sales calls. And business costs compound. You've tried everything to make your ad spend work the way it should but the costs refuse to come under control.
The solution isn't about testing new tactics like new ad creatives or new copy. It's about a strategic shift that qualifies who is getting access to your calendar and who isn't.
Why the math ain't mathing...
The old, inefficient way of running ads
Most service businesses run ads like this:
Ad → Landing Page → Calendar
And when leads don't convert and they run into trouble, they do what everyone does:
Optimize the landing page
New headline. New copy. New offer positioning. Same disappointing results.
Test new ad creatives
Hire a designer. Launch new campaigns. Burn more budget hoping this version works.
Pour more money behind the funnel
Increase daily spend. Retarget site visitors. Hire a media buyer. The spend climbs: first $10K, then $15K, then on to $25K, $40K and more...
Hope the math works out this time
You can't answer the most important question: Is this sustainable? Will you get ROAS? Or just more regret?
Each fix adds cost. None of them add certainty.
When the math is marvellous...
The new, profitable way of running ads
The most profitable service businesses have changed how they run ads. Instead of pouring budget into a landing page and hoping the right people convert, they drive ads to a qualification layer.
Ad → Qualification Filter → Calendar
This one tweak prevents you from playing blind. Now you're not paying for clicks. You're paying for certainty.
Higher close rates
You're only talking to qualified buyers. Discovery calls feel like opportunities, not obligations.
Lower customer acquisition cost
You're not wasting money on tire-kickers who were never going to buy.
Predictable ROI
You know exactly what's working and where to double down. No more guessing.
Certainty, not guesswork
The math becomes marvelous when you know who you're spending on.
Meet Identity Magnets Quiz Funnels
The smart filtration system that separates qualified leads from expensive noise
Prospects self-select. You get buyer intelligence. Your ad spend becomes predictable.
Prospects take a short behavioral quiz
They opt in by answering questions that reveal intent, budget fit, and readiness to buy. Wrong-fit leads self-eliminate before they waste your time.
You get intelligence on every lead before the call
The quiz shows you who's serious, what spending tier they belong in, and whether they're even worth talking to, all before they hit your calendar.
Your ad data becomes actionable
Now you know which audiences, creatives, and messaging attract qualified buyers vs tire-kickers. You stop guessing. You start optimizing.
The feedback loop becomes smarter
Over time your feedback loop becomes smarter, Better qualification → higher close rates → lower CAC → more budget for what works. Your ad spend rationalizes itself.
What's Killing Your ROAS?
Running paid ads but struggling to close leads? The What's Eating My ROAS Quiz is a free 3-minute quiz that pinpoints the leak chewing through your ad spend and shows you how to fix it before sales and scale take the hit
Our Services
How We Can Help You
Whether you're just starting to diagnose the problem or ready to fix it completely, we meet you where you are
FREE EMAIL COURSE
The Quiz Funnel Playbook
Build a custom playbook for a quiz that makes money for your business. Over 5 days, learn the building blocks, explore the stacks, and master the right play. You'll get a fill-in-the-blanks workbook to help you know exactly what quiz to build and how to build it.
DIAGNOSTIC DEEP DIVE
ROAS Qualification & Intelligence Audit
A focused diagnostic that identifies where revenue is leaking after traffic does its job, and what needs to be fixed first. From there, if a qualification system makes sense, we’ll define exactly how to design a quiz-based layer to stop the drain and improve your pipeline quality.
DONE-FOR-YOU BUILD
Custom Quiz Build & Optimization
For businesses who want to leverage the power of quizzes and want end-to-end help in building a high-converting one. We'll handle strategy, quiz design and scoring logic, result pages, follow-up sequences, and 60 days of optimization after deployment.
We were struggling with close rates at 21% and 60+ hours lost every week on sales calls that went nowhere. Identity Magnets helped us 3x our close rates within the first week.
Sienna Hewitt
Project Manager, Layers
Have any queries?
Frequently asked questions
Everything you need to know before we talk
Book a free consultation. We'll walk through your business, your funnel, and what you're trying to accomplish. If it's a fit, we'll recommend whether you should start with the audit or go straight to the full build.
Simple. Book a call. We spend 30 minutes understanding your business and diagnosing where the leak is. If we're a fit, we'll outline next steps (either the audit or the full build). If we're not a fit, we'll tell you honestly.
Custom ones. We don't use templates. Every quiz is designed around your niche, your customer base, and the specific behaviors that separate qualified buyers from tire-kickers in your business.
The audit takes 2 weeks. The full build takes 4-6 weeks from kickoff to launch, plus 60 days of optimization. You're live and qualifying leads in under 2 months.
If you're spending less than $5K/month on ads, you're probably not ready for this. The economics don't make sense for you just yet. Focus on organic first, then come back when you're spending enough that a leak is actually costing you real money.
No. We handle the build, the integration, and the setup. You just need to be able to send traffic to a link. If you can run ads, you can use this.
Good. That's why we customize. Every business has different buying behaviors, different objections, different deal sizes. The quiz framework works because we tailor it to your specific situation — not in spite of it.
If the system closes 2 extra deals in the first 60 days, it's paid for itself. Most clients see ROI within 90 days. But if you're currently losing money on ads, the payback is immediate — you stop the bleed.
What's Killing Your ROAS?
Running paid ads but struggling to close leads? The What's Eating My ROAS Quiz is a free 3-minute quiz that pinpoints the leak chewing through your ad spend and shows you how to fix it before sales and scale take the hit