Lead generation for the trust economy
Make your prospects feel seen, heard & understood before they get on a call with you
We help solopreneurs, consultants and coaches build interactive, engaging quiz funnels that turn first-time visitors into pre-sold leads who are convinced you can help them
The economy has shifted. And the old lead gen playbook is not working any more.
The market has evolved. Your customers are more sophisticated, more skeptical, and more immune to traditional marketing methods (like PDF lead magnets).
If they don't see themselves in your marketing efforts, they won't want to do business with you.
They've been burned far too many times by businesses using a one-size-fits-all approach. Now, they want to work with businesses that truly understand them.
We started seeing this trend in late 2024 and by 2025, it is everywhere.
If you are experiencing some or all of these symptoms, you are a victim of changing trends...
Low conversion rates
Your opt-in page isn't converting like it used to
Unqualified calls
Your discovery calls are filled with tire-kickers and time-wasters
Leads ghosting you
People download your lead magnet and disappear
Extended sales cycles
"Let me think about it" on repeat
Price objections
Constant negotiation instead of easy closes
Low email open rates
Your emails are landing in spam and never read
Why the old playbook is failing now...
Everyone has the same lead magnet
Your "Ultimate Guide" looks eerily similar to your competitor's "Ultimate Guide." (Did both of you use ChatGPT to write it?!) There's no differentiation, no connection, no reason to trust you specifically.One-size-fits-all messaging
You're sending the same emails to everyone regardless of their specific situation, pain points, or readiness to buy. That's a huge reason for why prospects are dropping offNo self-discovery
You're TELLING them what their problem is instead of helping them DISCOVER it themselves. People don't believe what you tell them; they believe what they discover.No identity transformation
You're selling your processes instead of showing them who they could become. People don't buy solutions to problems; they buy transformations of identity.Transaction-first relationship
You're asking for their email (and eventually their money) before you've proven you understand them at a meaningful level.
Here's what this means for you...
Your leads don't trust you yet. And that's because trust can't be downloaded in a PDF. It must be earned and experienced.
The problem isn't your offer. It's that trust with the prospective client was never built in the first place.
The New Model: Identity Magnets™
Forget lead magnets. Those attract curiosity. Identity Magnets™ attract something more powerful: belief.
Identity Magnets™ are psychology-driven quiz funnels that replace generic lead magnets with personalized experiences.
Think BuzzFeed quiz meets behavioral assessment. Your prospects get the fun of self-discovery. You get pre-qualified leads who are ready to buy.
Instead of downloading a PDF and forgetting about you, your prospects discover their behavioral identity via a quiz with 12-15 questions, see their transformation path, and receive tailored nurture sequences... all before booking a call.
By the time they reach you on a sales call they are already half-sold. That's because they feel genuinely understood, not just marketed to or taken advantage of.
The Science Behind Identity Magnets™
Identity Magnets™ are built on three principles: reveal, reflect and reframe
1. Reveal who your visitors really are
2. Reflect on who they could become
3. Reframe your offer as their next logical step
By the time they reach you, they're not asking "What do you do?" or "How much is it?" They're asking: "How do I become who you just described?"
That's a completely different sales conversation, one that is already tilted in your favor...
Here's how these three principles come to life:
The Identity Discovery Quiz
12-15 behavior-based questions engineered to feel like insight, not interrogation. Each click builds momentum and micro-trust. Each answer reveals a behavioral pattern. By question 12, they've nodded along thinking "yes, that's exactly me" a dozen times. Psychologically, they're already aligned with you before you ever pitch.
The Transformation Map
A personalized results page that mirrors their story and paints the before-after identity shift. The key here is we don't pitch; we reveal a behaviour and/or personality pattern that is stopping them from levelling up. You never sold anything.
You only showed them who they are and who they could become.
The Magnet Sequence
A nurture path written for their exact identity type. The same tone, same empathy, same rhythm. This ensures every message from you feels like a continuation of their own thought process, ideas and struggles. When mirrored this way, they're thinking "This person is inside my head, they know me so well."
The Invisible Trust Engine: How Belief Is Built Click by Click
The best marketing doesn't feel like marketing. It feels like clarity.
Here's how every Identity Magnet™ quietly builds belief through effortless micro-interactions:
Micro-Yes Momentum
Each question is a tiny handshake. Every "That's me" moment stacks another yes in your favour. And gathers momentum and pace towards a sale. By the end of the quiz, they've already agreed with themselves a dozen times.
The Mirror Effect
Their Transformation Map™ reflects their own language and logic. They don't feel targeted; they feel understood. When they think "How do they know this about me?" that's recognition. And recognition builds trust faster than persuasion ever could.
The Seamless Echo
Your first email sounds exactly like the quiz result. No re-introduction. No "Hey, remember me?" Just one continuous conversation. Subconsciously they think:
"If it's this smooth online, imagine working with them."
The Reciprocity Loop
Each insight you give them feels like a gift.
The quiz gave them clarity. The result page gave them understanding. The emails give them strategy. When your offer appears, it doesn't feel like a pitch. It feels like completion.
The Emotional Through-Line
From quiz → result → email → call, one message hums beneath it all:
"We see you." That's why conversions feel effortless: because trust was engineered in from the first question and throughout the entire customer journey.
What Changes When You Implement Identity Magnets™
Before Identity Magnets™
Chasing leads
Convincing skeptics
"Let me think about it"
20-30% close rate
4-8 week sales cycle
Manual nurturing
Calendar full of tire-kickers
Price objections
15-20 hrs/week selling
After Identity Magnets™
Attracting believers
Guiding ready buyers
"Where do I sign?"
50-70% close rate
7-14 day sales cycle
Automated trust-building
Calendar full of qualified buyers
Value is understood and respected
5-7 hrs/week consulting
Questions We Get Asked
Most quizzes are scorecards ("You got 7/10!") or calculators ("You need $47K"). Identity Magnets™ label behavioral patterns, explain why someone's stuck, and show them their transformation path. That's what builds trust and pre-sells.
No. During our Discovery Workshop, we will work together to identify the 5-7 identity types in your audience.
We will map their patterns, pain points, and transformations together.
The quiz will still work, but results take longer to generate meaningful data. We recommend getting to 500/mo first through content, partnerships, or ads before investing in the quiz. The quiz works best when we are working off real-life patterns that you are seeing in your business.
Yes. During our strategy call we'll show you examples from different industries and walk through how the methodology applies to your business specifically.
We work with most major marketing and email platforms (ClickFunnels, Go High Level, Systeme, ConvertKit, ActiveCampaign, Mailchimp, etc.) and CRMs (HubSpot, Salesforce, etc.). We'll confirm compatibility during the strategy call.
That's why we keep it to 12-18 questions (3-4 minutes max). Most Identity Magnets™ see 40-60% completion rates, which is significantly higher than traditional opt-in rates. And those who complete the quiz inevitably want to get on a call themselves.
Yes (for Tier 2 and Tier 3). We handle all copywriting: questions, Transformation Maps™, and email sequences.
For Tier 1 (Blueprint), we provide the framework and strategy but you write the copy yourself.
Most clients break even within 30-60 days. If your offer is $2,000 and you close 2 additional clients because of the quiz, you've already made your investment back. Everything after that is pure profit.
Keep it. Identity Magnets™ can coexist with other lead gen strategies.
Many clients run both and find the quiz converts at 5-10X the rate of their PDF.
Unlock Infinite Customer Connections with Your Identity Magnets™
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